Here is what happens when Karlie Kloss walks into a room. She is wearing an anonymous enough outfit of a black turtleneck, jeans and motorcycle boots, but those arched eyebrows and green eyes are easy to spot. Blasé New York City women in motorcycle jackets and Nike Frees look up from the green-tea almond-milk lattes they are nursing and exchange giddy looks, like five-year-olds about to get a chance to hug Cinderella at Disney World. Seeing Kloss is definitely going to be the first thing they tell everyone at the office that morning.
But it is not her campaigns nor her magazine covers that they want to talk about. They thank Kloss for her cookies – that would be her gluten-free, dairy-free, but still oddly addictive Karlie’s Kookies collaboration with New York’s Momofuku Milk Bar – and tell her they buy packs every week, even eating them for breakfast. “You’re a cookie girl. I love you,” Kloss jokes. They’re not the only ones who are obsessed. Makeup artist Pat McGrath calls her a “knockout” in the kitchen: “When she brings them on set, I have to keep myself away.” Dasha Zhukova, the philanthropist and art patron, says, “When I was pregnant with my second child, I craved her Kookies, and I made the mistake of telling her. So she would send me boxes of them, so much so that when I think about that pregnancy the first thing that comes to mind is me, sitting on my couch, unwrapping Kookie after Kookie.”